Start with the brand
Set your radar with one brief — gender, market, category, season, and customer. ShaTrend recommends at least eight competitors across direct, aspirational, and market-signal groups. Every pick stays editable.
Set the briefRetail intelligence · Trend module
ShaTrend turns live retail evidence into seasonal design direction. Discover the right competitors, scan their assortments, and walk away with a costed palette, silhouette calls, and brief-ready prompts — sourced, not guessed.
The workflow
Set your radar with one brief — gender, market, category, season, and customer. ShaTrend recommends at least eight competitors across direct, aspirational, and market-signal groups. Every pick stays editable.
Set the briefApprove your comparison set and we read current retail evidence — products, colors, fabric, silhouette, and pricing — capturing the source for every claim so nothing is a guess.
Read the evidenceGet one report your team can act on: an opportunity thesis, a costed palette, silhouette and print calls, a competitor matrix, and ready-to-brief design prompts — exportable to PDF.
Export the reportInside the report
Color, competitors, silhouette, price, prompts, and sources — every claim captured from live retail and exportable as a single document.
Each color carries its share of the scanned assortment and a direction for where it belongs across the range.
Shapes moving from novelty into the commercial center, scored by how broadly the evidence repeats.
10 brands · product counts and the opportunity gap, side by side.
12 designable prompts written for line review.
Every signal carries the page it came from — open the receipt behind any claim, then hand the whole report to design and merchants as one clean export.
Executive summary
“Relaxed resort utility is moving from novelty into the commercial center. The opportunity isn’t another loud statement item — it’s an elevated, easy-to-style piece that makes texture feel wearable.”
Turn live retail into a sourced point of view — competitor matrix, color story, and brief-ready prompts — straight out of the box.